since pride month is coming up, that also means we’re getting closer to the month when there’ll be 10000 posts reminding us that all the gay pride merch is just a corporate cash-in, that these corporations don’t care about us, that the world isn’t really any better, that none of the pride merch and ads actually mean anything, that it isn’t really progressive, blah blah blah
let me just say
i know. most people on here know. you are not the sole thinking person in a world of sheep. i promise you that the person you’re making all these points to has heard it 100 times 100 ways from 100 other people. we know, tumblr. we know.
but dammit, one month a year i get rainbow everything, and that’s a breath of fresh air after eleven months of straight nonsense. i LOVE seeing pride everywhere, even if it is just a corporate cash-grab. and it’s not like i can just opt out of this capitalist society, so fuck it, imma buy all the rainbow, pride-themed, gay merch i can get my hands on.
the world is a capitalist hellhole and there is no escape, so we may as well have what fun we can with it while we try and make things better.
happy pride, folks.
There’s also something to be said for companies doing it at all.
Do they care about the queer community? Probably not in a lot of cases.
But they are still marketing to us, still putting queer couples in commercials, still putting rainbows on their stuff. Why?
Because it makes financial sense to do so. Because the gain they get is bigger than the outrage. Because more people are okay with or happy about them doing it than aren’t.
And that? Is something to celebrate. That is something to be proud of. We’ve come a long way, kiddos, if it makes more sense for money grubbing capitalists to cater to us than to not.
Because if your bottom line says gay is good? Things are a hell of a lot better than they used to be.
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